YES BILLBOARD [Incorporating the whole idea of YES]

Ministry of Human Resource Youth and Sport, formerly known as Ministry of Higher Education, Employment and Social Security, with the support of Asian Development Bank, instigated a national initiative to increase youth employment, by developing their skills in different vocational fields. Our involvement in this project was in the development of a National Campaign to create awareness of the importance of vocational training, and overall career development. We worked in collaboration with Ministry’s marketing consultant, as well as specialist counselor to develop the identified mediums, so that they attracts and have relevance to youth of today, i.e. the target audience.