Todays Taste Tea

OBJECTIVE

For “Today’s Taste”, to maintain or increase the majority market share of 60% within the Tea wholesale and retail market.

By acknowledging the dominant market share held within the current market, and its longevity within the market, it is possible to communicate brand loyalty, hence a sense of commitment to the brand held by its existing customer base.

COMMUNICATION OBJECTIVE

To make “Today’s Taste”, synonymous with the tangible and intangible benefit of drinking “tea”, and as part of the overall culture and identity of being Maldivian.

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