Osram Sonee Hardware

A Television Advertisement for Sonee Hardware, to promote 5 year guarantee offered to customer who purchase an Osram light bulb. To communicate the unique attributes if the Osram brand, to the target audience in the most effective manner. To develop a television Ad which has the potential to be translated to diverse communication mediums, and capacity to continue and be effective for a long period, approximately 1 year or longer.

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