HDC Marketing Package

The Hulhulmale is the most ambitious reclamation projects undertaken by the government of Maldives, initially to relieve congestion, but also to revive and diversity the economy. Our brief was to develop the overall communication strategy and relevant mediums required to promote foreign investment and inform them of opportunities available. Research was conducted to identify the status of the Maldivian economy, and how an asset such as Hulhumale’ could be positioned to gain competitive advantage globally, as well as be seen as a solution to the limitation imposed by the Maldivian geographical landscape.