Objective of Fizzes card:
• To build long term relationship between the Fizzes brand and its customers.
• To establish a fizzes brand identity which encompasses the identity and attitude of its most loyal customers base.
Marketing communication strategy:
• To strengthen the fizzes brand identity, by making it more recognizable and focused as the essence of youthfulness and
How to achieve this:
• By introducing a loyalty program, for the brands loyal customers.
• Fizzes Card: an identifiable card, which can be used to gain discounts. The card will encompass the identity of the fizzes brand
through the use of visuals. There will be 6 distinctively different card designs, to enable choice, and give the members a sense
of individuality, and personal identity.