The objective was to design a billboard which enabled Cyprea Travel to have a distinctive visual identity, and communicate the values and service it advocates and provide respectively. The billboard due to its distinctive position, had to be effective, in close proximity and from far away, for this purpose we utilized a “pixels method” in the design, so that it will create an optical illusion of sorts, enabling the corporate identity to be communicated from afar, as well as more elaborate information, at close proximity.
USE / ADAPTABILITY
For the Billboard to be successful, the visuals within the billboard has to be continued and used within all promotional communication, so it can be identified, and absorbed more effectively, and hence enable the creation of a visual brand identity in the long run.
Billboard (file name: pxel billboard 1000 X 3000 )
Actual Size 3 X 9 meters ( 3000 X 9000 mm)