mooinc » New Media

Disaster Awareness

andhu — Mon, 02 Jan 2012 08:37:42 +0000

SOCIAL MARKETING PLAN

Public Awareness Campaign For Disaster Risk Reduction, Response Action & Early Warning In Maldives

INTRODUCTION

The objective was to design a campaign to enable the population of Maldives to be informed, knowledgeable, and aware of the hazards they face and vulnerabilities that exists within their own community, to enable them to utilize resources, which are accessible to them, to prepare, respond and recover from natural disasters, personally and as a community. Initially research was conducted in an attempt to explore people’s current attitudes and perception towards disaster risk, within a regional context, as well to identify the communication gaps that exist between scientific fact & behavioral best practice. In conjunction with Secondary research which helped us identify avenues to rejuvenate locally embedded knowledge systems and capacities, to mitigate, respond & recover from natural disasters in the Maldives, marketing plan was designed to alleviate these communication gaps as well as enable the public to actively participate in every aspect of disaster management

HDC Website

zubin — Sun, 22 Aug 2010 10:10:20 +0000

HDC Interactive CD

zubin — Thu, 19 Aug 2010 11:30:46 +0000

The Hulhulmale is the most ambitious reclamation projects undertaken by the government of Maldives, initially to relieve congestion, but also to revive and diversity the economy. Our brief was to develop the overall communication strategy and relevant mediums required to promote foreign investment and inform them of opportunities available. Research was conducted to identify the status of the Maldivian economy, and how an asset such as Hulhumale’ could be positioned to gain competitive advantage globally, as well as be seen as a solution to the limitation imposed by the Maldivian geographical landscape.

Coral Reefs of South Asian Region

zubin — Mon, 16 Aug 2010 10:03:59 +0000

YES Kiosk

andhu — Fri, 17 Feb 2006 20:15:52 +0000

Ministry of Human Resource Youth and Sport, formerly known as Ministry of Higher Education, Employment and Social Security, with the support of Asian Development Bank, instigated a national initiative to increase youth employment, by developing their skills in different vocational fields. Our involvement in this project was in the development of a National Campaign to create awareness of the importance of vocational training, and overall career development. We worked in collaboration with Ministry’s marketing consultant, as well as specialist counselor to develop the identified mediums, so that they attracts and have relevance to youth of today, i.e. the target audience.