To develop a new visual communication concept for Amaan Spa, incorporating its core values, which is distinctively unique and identifiable.
To show that the original logo/ name has a unique identity of its own. To actually show in the communication mediums how the logo was derived. ‘I have tried to give meaning to the logo, using, Amaans Core values, (peace, harmony, balance and wellbeing). I wanted to show how, the integration between these four values form the distinctive identity of Amaan.” This “visual” will be used in all of the new Amaan Spa communication mediums, i.e Websites, CD-ROMs, Leaflets, Menu etc. This would mean that you will have a consistent visual communication message which is highly distinctive and unique. The use of “Maldives, Sri Lanka” below Amaan Spa Logo will enable the brand to be seen as growing & innovating.