Airtravel Maldives Overall Marketing Strategy Development

Development of an overall Marketing Strategy for Etihad Airways, National Airline of United Emirates, within the
Maldivian market.
Secondary research was undertaken to analyse the consumer markets for outbound travel in the Maldives,
which was then used in conjunction with a complete evaluation of existing service providers, to formulate a
sustainable competitive advantage for Etihad Airways in the Maldives.

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