SYMBOL
The symbol takes inspiration from pagan symbols of
the past, and natural forms in nature, representing our
connection and relationship as humans with our physical
environment. The visual symbol is a homage to these
indigenous symbols, to enable it to acquire a sense of
history, in the modern context.
TEXT
The fonts were chosen on the same basis within the criteria set for the logo development, which is that it has to have a sense of history or past, but relevant in the modern context. Its a semi- serif style typography.